About Us

At Aureum Story, our mission is to honor each person's story with human dignity, and just like the word Aureum itself, we believe your legacy should be golden. We are passionate about telling stories and believe each one should be a uniquely personal experience. It should be more than a generic template or impersonal AI-generated text that focuses more on how you died than how you lived. It should demonstrate your passions, your successes and most meaningful experiences and relationships.
That's why we prioritize having person-to-person conversations where you can share what's most important to you. A professional writer will capture your words in a succinct and meaningful way, similar to a magazine profile. This allows you to be part of writing your legacy in a way that honors all you've done.
Founder Leah Huibregtse has nearly 20 years of experience in journalism and executive communications. She has produced newscasts for ABC and CBS affiliates and written pieces for global business leaders and major outlets like Forbes. Leah founded Aureum Story after writing legacy pieces for several loved ones and realizing how important it is that individuals are actively involved in telling their own story.